Webcast description

E-mail is the engine that drives business. Yet, amazingly, no-one ever teaches us how to use it. Until now. 

This information and sample-filled two-part webcast demonstrates how to combine persuasion psychology, proven marketing tactics, and strategic planning to create e-mails that help catapult your productivity to a new level. 

You’ll discover little-known, easy-to-use techniques to strengthen your e-mails and improve your response rates right away. As a result, you’ll spend less time creating more effective e-mails that produce precisely the results you need to be successful.

What past participants are saying:

"I learned essential skills from your class that I will continue to use throughout my career." ~Carolyn Schnuck, Grubb & Ellis Commercial Real Estate Company 

"Everyone agreed it was a great class; very timely and incredibly useful!" ~Patrick McLoughlin, Xerox
Corporation
 

This webcast series will teach you to

• break through inbox clutter and reach more people by grabbing attention right from the subject and opening lines of your e-mail
• ensure that every e-mail you send is appealing, clear, easy to read, and easy to understand so that you can schedule meetings, request action, and  complete tasks that depend on the co-operation of others
• guarantee key points get through to people … even readers who skim
• stimulate the action you need and significantly increase the number of responses you get
• build relationships and communicate more effectively with clients, colleagues, supervisors, team members, stakeholders, potential employers, anyone with whom you need to interact

Presentation Outline

Steps One and Two are presented in this webcast, the first in the series.

• Step One — Explores the two elements that must be identified in order to communicate effectively via e-mail. Demonstrates how they help you select optimal content for inclusion in an e-mail, addressing both informational and strategic objectives. Establishes the foundation for the following three steps. Barriers to productivity and effectivenes
  
• Step Two — Provides outlines for each of three different types of e-mail, complete with real-life examples. Delivers key call-to-action strategies for driving the reader responses you need to be successful.

Steps Three and Four are presented in the second webcast.

• Step Three — Delivers relief from the anxiety-producing blank screen and looming deadline: a simple template for creating first drafts quickly in a way that streamlines editing to completion. Template is also included and an accompanying toolkit for download and ongoing use.
  
• Step Four — Plentiful examples reveal ad agency "insider" secrets for stimulating reader response including clarity builders, word choice, navigational road signs, and formatting tricks that work even in text-only e-mail programs. Sign up for Part Two to learn the entire four-step process.  
  
  Sign up for Part Two to learn the entire four-step process.

System requirements

Internet Explorer 6 or later is required to view and hear the webcast. In order to access this webcast presentation, please test your system on the computer you will be using for the webcast. Be sure to click on "OK - Play Test" under Status in order to see and hear the video playing.
 
                   A screen shot of the "test your system" tool

If you require further information, go to our Help page or send an e-mail to PD Net Comments.