Mastering Forecasting — On Demand About the author
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Mastering Forecasting — On Demand 
Presentation Date: 01/01/2099  Price: $129.00
Duration: 1 hr 35 mins   
CPD Hours:  

All prices in Canadian Dollars

Description

ON DEMAND WEBCAST

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Webcast description

In the face of constantly changing economic times, businesses have come to understand the importance of good financial forecasting. Unfortunately, the quality of business forecasts is often poor, usually not for the lack of tools and techniques, but for a failure to understand the basic principles of good forecasting and the ability to build sound processes based upon them. The corporate world has evolved significantly; however, budgeting and forecasting processes have remained relatively stagnant.
 
In this second webcast of a two-part series, budgeting and forecasting revolutionary Dr. Steve Morlidge will address the importance of understanding the principles of good forecasting and provide tips for better financial decision making. This webcast sets out six principles of forecast mastery in a way that is relevant for any kind of business, but of particular interest for those seeking to move away from traditional static budgeting practices.

 

Presenter:

Steve
Morlidge

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This webcast will

  • outline what is wrong with forecasting today
  • aid in your decision-making processes  by revealing the principles  and proper thought processes surrounding  forecasting


Presentation outline
 
 

  • Why forecast
  • Misconceptions around forecasting
  • Mastering forecasting — Six principles of forecast mastery
  • Key concepts for effective forecasting


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About the Author and/or Presenter


Steve Morlidge BA, ACMA, PhD, is a thought leader in performance and financial management. He is a member of the European Beyond Budgeting Roundtable and founder of Satori Partners, a firm offering business performance management solutions based in the UK. 

Steve brings a wealth of practical experience with more than 25 years in senior management including 9 years as financial controller of one of Unilever’s largest businesses. He is the author of Future Ready: How to Master Business Forecasting, released in 2010, and has also written several journal articles and contributed to many other books and articles including Implementing Beyond Budgeting published by Wiley in 2009.