Have you just gotten over the hurdle of thinking about social media exclusively in terms of professional networking? And are you now ready to embrace it as a means of mainstream business communication? This guide, by Top Dog Social Media, which is based in Kelowna, B.C., can help you understand the multiple uses that Facebook, Twitter, LinkedIn and other media tools may offer in terms of growing your practice, including recruitment of quality staff and the ability to more effectively monitor industry trends — in addition to being a convenient way of keeping in touch with business colleagues. The brochure also provides 10 social media tips and suggestions to help you along. Use the URL below to order a free download of Social Crunch.