By now, you’ve probably discovered the potential benefits of incorporating social media like Facebook, Twitter or LinkedIn into your business. You realize that it instantly gives you a broad geographical reach to a wider audience of prospective clients, and a chance to build your organization faster. But with opportunity comes risk and this brochure, prepared by Toronto law-firm Baker & McKenzie, examines some of the legal issues that social media can raise in your business. For example, what happens in a cross-jurisdictional dispute? What online content can you legitimately take into account for hiring reasons? At what point do you have the right to discipline or fire an employee for something they said on social media? How can confidential business information get leaked online? How do you balance the legal and business risks of your corporate mandate and public image through social media? These, and dozens of other issues are raised in this brochure.