Forecasts never seem to be as accurate as we would like them to be — or need them to be. As a result, we are tempted to throw money at the problem in hopes of making it go away. While there are plenty of consultants and software vendors willing to take that money in exchange for lots of promises, are these promises ever fulfilled? In his blog, Mike Gilliland provides four reasons that may help us better understand the nature and limitations of forecasts.