Value Chain Analysis for Assessing Competitive Advantage
This article from the Institute of Management Accountants is a great refresher and eye opener on the importance of the value chain in competitive advantage and cost reduction. It is a comprehensive, in depth article full of real world examples.
Good To Great
This article by Jim Collins, revolutionary author of good to great, sums up some key points without having to read the entire book. Although from 2001, the ideas in this article taken from his book of the same name hold truer than ever today.
The Secret of Enduring Greatness
With corporate mentality being questioned to one of the greatest degrees in history, this article from Fortune Magazine by Jim Collins examines some of the secrets of enduring corporate greatness used by many fortune 500 companies that have remained on the list for decades.
Revitalize Your Firm’s Marketing Strategy
Gordon G. Andrew has more than 25 years’ experience in counseling CPA firms and has identified two common firm-wide pitfalls that account for the significant gap between marketing expectations and performance satisfaction. In this article, he shares his expertise on how to improve your accounting firm’s marketing and sales efforts.
It is in the public interest that members, firms and members of assurance teams be independent of assurance clients. This independence is necessary in order to provide a reasonable level of assurance that any engagement conducted and subsequent report issued is grounded on professional judgment that is free of conflict of interest or bias.