Successful business owners know that, no matter how busy they get, it’s critical to take the time to get customer feedback. In this article from mashable.com, Leyl Master Black points out the importance of understanding what your customers think about your products and services.

Allison C. Shields of Legal Ease Consulting Inc notes that seeking feedback from clients is important. But what is the most effective way to obtain this information? The answer may depend on the kind of practice you have and the nature of the particular client.

By using the power of computers and the Internet, you can gain virtually instant access to information about your target customers, or record and largely automate responses and feedback from your customers. This article on www.bnz.co.nz provides helpful advice.

In three concise articles published on nkarten.com, Naomi Karten of Karten Associates, provides suggestions for discovering how your customers really think about your services. She tells us that in many organizations, feedback gathering is an isolated activity which is treated as an end in itself rather than a means to understand and respond to customer needs.

Apart from asking a client for feedback during an annual client interview or review meeting, most professional services firms undertake no other steps to obtain client feedback. Obtaining feedback is often a confronting experience. No doubt there will be comments which are difficult to read or results which you are not happy with ...

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